Dr. Sharrona Pearl, Annenberg School for Communication, University of Pennsylvania How do we reconcile Chabad’s sophisticated use of the digital spherefor recruitment purposes with their seeming resistance to its application in their daily lives? How is this simple dichotomy complicated by the importance of the virtual Rebbe as a way of uniting the community across ever-larger geographic distances? In this talk, Professor Pearl will explore the tension between the inside and the outside in Chabad practice as represented by the digital sphere.